top of page
linkedin_edited.jpg

Nice to meet you

I’m Sara, a writer, editor, and brand strategist based in Savannah, GA. I currently serve as senior editorial director at LAKE, a luxury pajamas brand. Previously, I was the editor-in-chief of Savannah magazine and its seasonal imprints. With a journalism degree and a newsroom background plus years of both agency and in-house experience, I'm a seasoned storyteller who brings proven experience across both traditional media and brand communications. 

Editorial Direction + Copywriting

Editorial Direction & CopyWriting

Shaping full-funnel content strategy, editorial and visual concepts, and brand narratives for DTC sleepwear brand LAKE, across e-commerce, email marketing, PR, and paid and organic social media. â€‹â€‹

E-commerce

Email Marketing

Social Media

Follow along

@LAKEPajamas

Freelance

FREELANCE

Clients include GoodRx, Headspace, VinePair, and many more

Writer,
GoodRX

Brand Work & Concepting
Concrete Wall

BRAND WORK & CONCEPTING

Screenshot 2024-09-26 at 11.11_edited.jp
lake-logo-25.png
relax-set.png
About

ABOUT

In my current role as the senior editorial director at LAKE, I specialize in brand development and strategy, ensuring that every narrative aligns with our overarching mission and vision. Previously, I was the editor-in-chief of Savannah magazine and its seasonal imprints, where I honed my editorial skills from both a narrative and visual perspective. With a journalism degree and a newsroom background (plus plentiful agency and in-house experience), I am a seasoned storyteller dedicated to delivering impactful, brand-forward content on time and within budget across a wide range of print and digital communications. I love serif fonts, Oxford commas, and writing’s rule of three.

linkedin2_edited_edited_edited.jpg
Delicate Fabric

Contact

407.325.3473

Based in Savannah, Georgia;
available anywhere

bottom of page