
Nice to meet you
I’m Sara, a writer, editor, and brand strategist based in Savannah, GA. I currently serve as senior editorial director at LAKE, a luxury pajamas brand. Previously, I was the editor-in-chief of Savannah magazine and its seasonal imprints. With a journalism degree and a newsroom background plus years of both agency and in-house experience, I'm a seasoned storyteller who brings proven experience across both traditional media and brand communications.
Editorial Direction & CopyWriting
Shaping full-funnel content strategy, editorial and visual concepts, and brand narratives for DTC sleepwear brand LAKE, across e-commerce, email marketing, PR, and paid and organic social media. ​​

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Clients include GoodRx, Headspace, VinePair, and many more
ABOUT
In my current role as the senior editorial director at LAKE, I specialize in brand development and strategy, ensuring that every narrative aligns with our overarching mission and vision. Previously, I was the editor-in-chief of Savannah magazine and its seasonal imprints, where I honed my editorial skills from both a narrative and visual perspective. With a journalism degree and a newsroom background (plus plentiful agency and in-house experience), I am a seasoned storyteller dedicated to delivering impactful, brand-forward content on time and within budget across a wide range of print and digital communications. I love serif fonts, Oxford commas, and writing’s rule of three.

